LOADING
00
Project Header Image
Branding E-mail Newsletters Graphic Design UX/UI Design

aaline architectural lighting

Clients aaline Architectural Lighting & Acoustics
Year 2023
Services UX/UI, Branding, Graphic Design, E-mail Newsletters
aaline is Canada's first B Corp lighting company. A collection of modular architectural lighting and acoustic systems, designed and manufactured with the highest sustainability standards. Its minimal, sustainable design brings a soothing simplicity to any space. I lead aaline's design and communications strategy, including UX/UI redesign, brand strategy, social media posts and monthly newsletters.
Brand Guidelines

Brandmarks • Colour Palette • Typography • Imagery & Application

DEVELOPING AALINE'S IDENTITY

aaline's brand guidelines reflect the company's commitment to sustainability and corporate responsibility. The brand guidelines were designed to ensure that aaline's image is consistent across all mediums and reflects the innovative nature of the company.

UX/UI Design

Sitemap • Mockups • UX Writing

AN INTUITIVE AND SEAMLESS EXPERIENCE

aaline's new website showcases their products, services, and values in a more user-friendly and engaging manner. We cannot wait for you to see the new design and enjoy a more effortless browsing experience on our site. Stay tuned for the launch date!

Please note: this website is currently in the design phase and has not yet been launched.

Single Image
Writing

SEO-optimized Blog Writing • Monthly Newsletters

COHESIVE COMMUNICATIONS STRATEGY

Blogs and newsletters allow aaline to showcase their expertise, highlight the latest projects and products, and ultimately drive traffic to the website, generating more leads and potential customers.

By providing informative content that resonates with readers, we can establish ourselves as a thought leader in the industry and improve our search engine rankings. Regular communication with our audience through newsletters also keeps our brand top-of-mind, fostering a strong relationship and increasing the likelihood of repeat business.

Single Image
Single Image
Social Media Management

Growth strategy • Design • Writing • Scheduling

FOSTERING OUR COMMUNITY

With a well-planned and executed social media strategy, aaline can engage with their audience, build brand awareness, and establish credibility in the industry. Through social media, aaline can showcase their expertise, share their latest projects, and highlight their commitment to sustainability. It's also a great way to connect with potential clients, industry peers, and influencers.

Visit aaline's social media profiles in real time.

@a.l

HOW CAN I SUPPORT YOU?